The primary objective of this course is to explain the theory and practice of marketing management enabling the students to appreciate the need to be holistic and customer centric while designing and implementing marketing programs in today’s competitive global economy.
The course will guide the students in crafting the marketing mix systematically.
The course will focus on frameworks and tools for market segmentation, targeting and positioning for successful brand building.
The course will throw light on the dynamics of new marketing realities and will provide insights on how marketers create, communicate and deliver value to the customers profitably.
DURATION: 3 months
MODE OF STUDY: Online (Self paced)
Enroll through the link below